Debbie's Swiss Rolls, 13 Oz.

From the Brand: A Family Legacy of Determination and Entrepreneurship

The McKee story began during the Great Depression when young entrepreneur O.D. McKee started selling 5¢ snack cakes from the back of his 1928 Whippet. In 1934, O.D. and his wife, Ruth, bought a small, failing bakery, using their family car as collateral. Despite years of great adversity, their rare determination finally began to pay off in 1960 when they began selling the first family pack of baked goods, naming them after their granddaughter, Debbie. Around this time, the company finally began making a steady profit.

The bakery continued to grow but remained a family business. O.D. and Ruth's sons, Ellsworth and Jack, eventually took leadership positions, and today, Ellsworth and Jack's children hold leadership roles. They are beginning to introduce the 4th generation of the McKee family to the business.

McKee Foods stands as a living legacy of a young couple with a big dream. O.D. and Ruth shared a strong commitment to family values that remains the company's foundation today.

Brand History: The Birth of Little Debbie

In 1960, McKee Foods founder O.D. McKee was trying to come up with a catchy name for their new family-pack cartons of snack cakes. Inspired by a photo of his 4-year-old granddaughter Debbie in play clothes and her favorite straw hat, he decided to use the name Little Debbie and her image on the logo. Not until the first cartons were being printed did Debbie's parents, Ellsworth and Sharon McKee, discover that their daughter was the namesake of the new brand.

The First Family Pack and Beyond

The first family pack, consisting of the original Oatmeal Creme Pie snack cake, was produced in August of 1960. Family packs were one of the first multiple-item baked goods available with individually wrapped products, and the cost per carton was only 49 cents. By combining a quality product with outstanding value, Little Debbie quickly became a member of America's households. After its initial introduction, more than 14 million cakes were sold within 10 months.

While the Oatmeal Creme Pie was the original Little Debbie snack cake, there were 14 different varieties by 1964, including the ever-popular Nutty Buddy Wafer Bars and Swiss Cake Roll. Since 1960, Little Debbie snacks have remained a value leader, selling for less than other leading brands while providing quality products. More than 75 varieties are available, and they are sold in all 50 states, Canada, Mexico, Puerto Rico, and on U.S. military bases worldwide.

Swiss Rolls Recipes & More!

Swiss Rolls Ice Cream Cake: Try mixing up ice cream flavors and toppings to make a family favorite even better.

Swiss Rolls: A Little Debbie original, Swiss Rolls celebrated their 50th anniversary in 2013. Scrumptious chocolate cake rolled around a bursting amount of sweet creme and encased in a rich fudge coating, this delectable dessert is sure to please any crowd.

Swiss Rolls Kebabs: Cut each Swiss Roll crosswise into quarters and thread alternating pieces of Swiss Rolls and fruit, such as kiwi and pineapple, onto wooden skewers. Serve immediately!

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